About Me
My name is Amir Valeh and I help create products.
As a seasoned Senior Product Manager at Kadro, I bring over 5 years of experience in driving product innovation and excellence. With a passion for translating market insights into impactful solutions, I lead cross-functional teams to deliver exceptional products that meet both user needs and business objectives. My expertise lies in crafting product strategies, defining roadmaps, and orchestrating the entire product lifecycle from conception to launch. Committed to continuous improvement, I thrive in dynamic environments where collaboration and innovation are valued, ensuring Kadro remains at the forefront of the market.
Resume
Experience
Download Resume-
Booking Optimization:
By streamlining the booking process and conducting user research, we doubled our successful booking rate
(Lead/Purchase).
We surveyed 500 users over two months through phone calls, SMS polls, and Hotjar to understand their needs when booking a photographer.
Based on the feedback, we optimized our booking process to better address these needs. - Revenue Growth: We categorized over 5,000 photographers into 5 experience levels, allowing a wider range of customers to connect with suitable photographers, leading to a 50% increase in monthly revenue.
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Customized Discounts Service:
We empowered photographers to create customized discounts through a new feature, increasing our matching metrics by 20%.
To achieve this:
- We designed and implemented a feature allowing photographers to offer personalized discounts.
- We promoted these discounts via SMS marketing, email campaigns, and social media, reaching over 50,000 users weekly.
- We built a dedicated landing page to analyze user behavior and track the effectiveness of the campaign.
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Problem Solving:
Faced regulatory restrictions in Iran:
Iranian authorities (FATA Police) warned us about displaying non-hijab-wearing female photos in portfolios, leading to
the banning of five of our main landing pages, responsible for 30% of our SEO traffic.
solution:
- We developed a feature that collects users' mobile numbers and sends a private, time-limited link to access relevant portfolios.
- This solution ensured compliance with local regulations while maintaining user privacy and enhancing brand trust.
- Business model development: We implemented a quoting system for complex services, such as drone videography, leading to a 15% increase in monthly users and 3% sales.
- Subscription Model development: We introduced subscription packages (monthly, seasonal, and yearly) for photographers, offering them additional tools and lower commissions, which resulted in a guaranteed 10% monthly revenue increase for the company.
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SEO-focused Landing Page Redesign (2021)
I led a team of four in a three-month project to redesign all our landing pages for improved SEO performance. We
implemented the following strategies:
- Enhanced Schema Markup: We added relevant Schema codes (review, rating, article, and product) to provide search engines with richer information about our content and offerings.
- Optimized Page Speed: We implemented a caching system for our top-priority landing pages to improve loading speed and user experience.
- Data-Driven User Experience Analysis: We synced important user interactions and events with Google Analytics to measure user behavior and identify areas for improvement, ensuring a search engine and user-friendly experience.
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Integrated Solutions:
Successfully integrated cashier software, user web app, and payment services.
Menochi was a complex 2 sided platform, coffe shops (or restaurants) and customers. Customers needed fast and devidend payment, menu photos, prices, discounts, sharing, like and comment capabilities while coffeshops needed cashier software, online menu, table management, receipt print sync and waiter alert. I managed 3 tech members to deliver these features successfully, brainstormed QR code and NFC design for on-table ordering and tested the whole package in actual coffeshop environments to check users experience.
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Ruby On Rails:
Utilized Ruby On Rails for efficient product development.
Most of team members were junior RoR developers so we chose it as our programming language for it's low development time and big global community. I hired a senior RoR developer who checked our team's codes and coached them on a daily basis in 2017's summer.
Education
Professional Skills
Technical Skills
Marketing Skills
Languages
My Projects
Kadro Photography Platform
My Successful startup in photography and videography market which raised more than $50k and reached cash flow positive point in less than 2 years onboarding more than 2k photographers and more than 50k Successful bookings through the platform's matching algorithm earning more than $300k in revenue last year.
role: Founder and CEO
team: 50 people
Visit Website2017-now
Dr.Parisa Physical Therapy
Implementing online presence strategy for a local Physical Therapy located at heart of Tehran, including website design, social media plan, SEM , user acquistion plan and setting up call center. They reached 15k organic search impression in first 6 months.
role: Product Manager
team: 5 people
Visit Website2020-2021
Charity Donation Subscription App
There was a charity which would like to collect monthly donations from its members on a monthly routine. The app should have sent kind reminders on specific dates before the payment date. Users could choose how much and when they would like to be remembered. It was a web based application.
role: Project Manager (Freelance)
team: only me
mid 2016- mid 2017
Menochi Coffeshop / Restaurant Order Web App
Product design and management of a web app including web based restaurant menu, carts management, payment, restaurant owner panel, analytics and orders management. Designing User experience for setting orders easily on each table at restaurants or coffeshops.
role: Product Manager & Full Stack Developer
team: 4 people
2016-2017
Gologram IOT gadget
IOT gadget which tells users how to take care of their indoor plants. managing data of +50k plants in middle east and syncronizing whith application, industrial designing, mobile app design.
role: Product Designer
team: 3 people
mid 2015 - 2016
SalamatYar health social network
A social network for patients, doctors, hospitals including appointment app, blog, like, follow and channel features.
role: Scrum Master
team: 7 people
2014 - mid 2015
